Made by riders, for riders

A clean helmet is a
better ride.

Your helmet traps sweat, oil and bacteria against your skin for hours. FreshLid deep cleans, sanitises and dries it in about eight minutes. No water, no mess, no taking it apart.

8 min clean $20 a wash 0 water
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Rider in a shark-graphic full-face helmet on a motorbike at golden hour
01 · THE TRUTH

Your helmet
is disgusting.

Hours of sweat, breath and heat soak straight into the foam. It never fully dries, and almost nobody cleans the part that sits against their face.

Dirtier than a public toilet seat

In one study, used motorcycle helmets carried more bacteria than public toilets. East African Medical Journal, 2014

What's actually living inside your lid

Warm, sweaty and dark

Body heat and sweat, sealed against bare skin for the whole ride. Perfect conditions for bacteria.

The foam drinks it in

The liner soaks up sweat and oil deep down, then never properly dries out between rides.

So it never gets clean

Water wrecks the safety foam, so most lids never get cleaned, and it all just builds up.

02 · THE SCIENCE

Your helmet is a
bacteria farm.

In 2020, scientists swabbed 130 motorcycle helmets. Here is what was living on them, and what it does to your skin and hair.

392
strains of bacteria found on the liners
346
colonies of mould and fungi alongside them
80%
of helmets had live bacteria growing inside
Staphylococcus clusters under a microscope
Staph aureus Staphylococcus aureus
22.7%

Gets into hair follicles and tiny grazes and causes folliculitis: itchy, pus topped pimples on your scalp, forehead and cheeks, and sometimes painful boils.

Fungal hyphae and spores under a microscope
Black mould Aspergillus niger
19.4%

Loves a warm, damp, covered ear. The classic cause of otomycosis, a fungal ear infection: deep itching, blocked hearing and weepy discharge.

Rod-shaped bacteria under a microscope
E. coli Escherichia coli
13.8%

A gut bug that should never be on your face. Its presence is a hygiene red flag, and it can cause skin and eye irritation and infection.

Bacteria cultured on a plate
Pseudomonas P. aeruginosa
4.8%

Thrives in damp padding. Causes "hot tub rash" folliculitis and is a leading cause of itchy, painful outer ear infections.

What lives in the foam
Bacteria cultured from a helmet swab
Cultured from real helmets
Scientists examining samples in a lab
Studied by scientists
Scientist looking through a microscope
Backed by real studies

It is the reason for the breakouts, the itch and the smell.

The trapped heat, oil and bacteria are exactly what cause helmet acne along your chin and forehead, an itchy, flaky scalp, and that sour, cheesy smell that comes straight back. Sweat itself barely smells. The stink is bacteria feeding on it.

Source: Sapkota et al., International Journal of Microbiology, 2020 (130 helmets). PubMed 33488730

03 · "I'LL JUST CLEAN IT MYSELF"

You can't scrub what
you can't reach.

The bacteria live deep in the foam. The way it was always done, a wipe or a quick wash, only ever touches the surface.

Pads in the washing machine

Soap and spin tear apart glued safety foam, and the smell comes straight back anyway.

A bucket and mild soap

Hand washing only reaches the surface, and mostly just moves the bacteria around.

Leaving it in the sun

Dries it out for a day and kills almost nothing. The damp, and the stink, return.

Antibacterial spray

Can't sink into the deep foam, and leaves chemicals sitting against your skin.

It is not your fault. There has never been a tool that reaches the deep foam without water or harsh chemicals. That is exactly what FreshLid was built to do.
Lightning splitting the night sky during a storm
Nature already makes it

That fresh smell
after a storm?

That sharp, clean air is ozone, made the instant lightning splits the sky. FreshLid makes the very same gas, sealed safely inside the machine.

04 · THE FIX

Meet ozone.

You already know the smell. It is the sharp, clean air right after a thunderstorm. It is also one of the most powerful cleaners on earth.

Ozone tearing bacteria apart on contact

It doesn't mask the problem. It destroys it.

Ozone is oxygen carrying a third atom it is desperate to give away. That makes it stronger and faster than chlorine. When it meets a germ, that spare atom rips into the cell wall and oxidises it until the cell bursts open. The same attack shreds a virus's coat and breaks apart the molecules behind bad smells, at the source. Then it simply turns back into the oxygen you breathe, leaving nothing behind.

01

It strikes

The spare oxygen atom slams into the bacteria's outer wall and oxidises the fats and proteins holding it together.

02

It bursts

The wall is punched full of holes, the cell spills open and dies. It is physically destroyed, so it can't build resistance.

03

It vanishes

Job done, the ozone reverts to ordinary oxygen. No spray, no residue, nothing left sitting on your helmet.

Normal oxygen is O₂. Ozone is O₃.

That one extra atom is the whole trick. It is unstable, reactive, and gone in minutes.

It is literally made by lightning

Every lightning strike splits the air into ozone. That fresh smell after a storm is the real thing. FreshLid makes the same gas, sealed safely inside the machine.

You already trust it

The same tech, in machines
all around you.

Ozone isn't new or experimental. Industries have cleaned with it for over a hundred years. Hover any photo to see where you've already met it.

Municipal water treatment plant
01

Your tap water

Hundreds of city water plants bubble ozone through your drinking water for clean taste, some since the 1940s.

Bottled water
02

Bottled water

That clean taste and long shelf life? A puff of ozone sanitises the water and bottle right before the cap goes on.

Fresh produce
03

The food you eat

Your bagged salad was likely washed with ozone, not chlorine. The FDA cleared it for food back in 2001.

Detailer ozone-steaming a car interior
04

Car detailing

Ever wonder how a detailer got the cigarette smoke or vomit smell out of a used car? An ozone machine, run with the doors shut.

Hospital room
05

Ambulances and hospitals

The same gas is used to sanitise ambulances and clinical spaces between uses. Serious settings, serious results.

Commercial laundry
06

Hotels and laundry

That smoke free room and those crisp sheets? Hotels shock rooms with ozone and wash linen with it in cold water.

From filthy to fresh

Now here's the easy part.

Drop your helmet in, tap to pay, grab a coffee. Eight minutes later it's clean, dry and ready to wear.

05 · THE CLEAN

Five stages. One sealed
cycle. 8 minutes.

FreshLid doesn't rely on one trick. Tap a stage to see what's happening inside, or play the whole cycle.

The sealed FreshLid cleaning chamber
Tap & seal
1

Tap & seal 10 SEC

Tap your card, load your helmet, and the door seals itself shut. Locked until the cycle is safely done.

2

Antibacterial dry fog THE CLEAN

A fine, certified antibacterial fog settles deep into the foam and kills the bacteria a wipe never reaches. No soaking.

3

UV-C light STERILISE

UV-C light sweeps every inside surface, sterilising the shell, liner and visor.

4

Ozone deodorise THE SMELL

Ozone destroys the odour molecules at the source, then breaks back down into plain oxygen.

5

Warm dry & fresh DONE

Warm air dries your lid and a light fresh scent finishes it. The door unlocks, ready to wear straight away.

Fog, UV-C, ozone and a warm dry, layered into one sealed cycle, so your helmet comes out cleaned, sanitised, deodorised and dry. No water. No scrubbing. No taking it apart.
06 · IS IT SAFE?

Safe for you,
safe for your gear.

The googled fear is that cleaners wreck helmets. The truth: the cleaners makers warn against are petrol, solvents and harsh chemicals. FreshLid uses none of them.

You never breathe the ozone

The chamber is sealed for the whole cycle. The ozone stays inside, and breaks back into oxygen before the door opens.

No water, no scrubbing, no solvents

Nothing is soaked, scrubbed or taken apart. The exact things helmet makers warn against are the things we don't do.

Gentle on your comms unit

A short, controlled cycle, designed to clean the liner without harsh exposure to your visor seals or Bluetooth unit.

An independently tested formula

The antibacterial fog is lab tested against Staphylococcus aureus, Legionella, Candida, even H1N1 and COVID-19.

SGS tested TÜV tested ECHA CE certified Made in Taiwan

The machine is built by the original inventor of the helmet washing machine. As with any cleaning, follow your helmet maker's care guide for the visor.

Rider in golden evening light, helmet visor up
A group of riders gathered with their motorbikes
Coming to a venue near you

Ready for a fresh lid?

FreshLid machines are rolling out to the shops, cafés and venues riders already love. Feel the difference a properly clean helmet makes.

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